GE Healthcare is a leading global medical technology and life sciences company with an extensive range of products, solutions, and services. Sales reps are front line solution providers for medical professionals. Selling & negotiation skills, proper etiquette and up to date knowledge are indispensable attributes of a successful, high performing sales rep.
At GE, a large part of sales happens through a partner and channel network. Bringing these channel partners & their sales reps up to speed and certifying them on the brand & its products becomes an important part of enhancing the brand awareness and experience.
GE Healthcare used SmartQuest’s Sales Enablement platform to customize the sales training content they were disseminating basis team and product portfolio requirements. They were able to reach a distributed workforce consisting of 2500+ on-role reps and channel partners.
For more details CLICK HERE to download the case study